Post by account_disabled on Feb 27, 2024 1:25:15 GMT -6
The meaning of Storytelling: what it is and what it is not Let's try to clarify: storytelling (from the English " telling a story ") does not mean publishing photos or videos on social media, describing the history of the company or reporting anecdotes. Storytelling is much more, it is a question of method and approach: it means designing and guiding identities and relationships through storytelling techniques, to create value. In the book Story Selling , the author Andrea Fontana, one of the most famous Italian storytellers, says: “When we listen to an effective story we spontaneously believe, suspending doubts and disbelief”… “And so we buy stories… when we vote for our politicians, when we buy products when we allow ourselves to be seduced by a brand".
Specific and integrated skills come into play when doing Panama mobile number list storytelling: – those who make the strategy , that is, study the public and define the story – who deals with the narration and writes and refines the story – who creates the image of the story ( visual storyteller) – those who deal with narrative media design , that is, they take care of the experience and define the use of the media – finally the corporate storyteller, i.e. the person who aligns the narrative in the different channels (TV, press, video, social media, etc.) Yes, in fact the corporate or personal storytelling channels are different, as are the tools adopted for each channel: relational channels, paper channels, events, digital channels... Digital Storytelling: the techniques and examples of this fascinating online activity with a high emotional impact For those who want to do corporate Digital Storytelling or not, it is necessary to remember first of all that Storytelling is a strategic multi-channel activity which must therefore take into account the distribution of multimedia content on different technological devices .
This implies the need to know how to articulate the story: if you choose to promote products or services through the "visual" of Google Ads ads for mobile devices, and you intend to narrate the story created for the banners also with other more explanatory methods, such as example video tutorials , it is necessary to resort to different Storytelling techniques to make changes to the telling of the story. To understand how to do Storytelling on different media, it is necessary to prepare for increasingly creative and detail-oriented editorial work, aimed at adding or eliminating some pieces of the story based on the chosen media: this operation defines Transmedia Storytelling. If, however, the contents are left as they were initially set, without changes in the story , but by adapting them to the characteristics of the means of communication to be used, it is inevitable that this will be told with a different communication style : this activity defines Crossmedia Storytelling .
Specific and integrated skills come into play when doing Panama mobile number list storytelling: – those who make the strategy , that is, study the public and define the story – who deals with the narration and writes and refines the story – who creates the image of the story ( visual storyteller) – those who deal with narrative media design , that is, they take care of the experience and define the use of the media – finally the corporate storyteller, i.e. the person who aligns the narrative in the different channels (TV, press, video, social media, etc.) Yes, in fact the corporate or personal storytelling channels are different, as are the tools adopted for each channel: relational channels, paper channels, events, digital channels... Digital Storytelling: the techniques and examples of this fascinating online activity with a high emotional impact For those who want to do corporate Digital Storytelling or not, it is necessary to remember first of all that Storytelling is a strategic multi-channel activity which must therefore take into account the distribution of multimedia content on different technological devices .
This implies the need to know how to articulate the story: if you choose to promote products or services through the "visual" of Google Ads ads for mobile devices, and you intend to narrate the story created for the banners also with other more explanatory methods, such as example video tutorials , it is necessary to resort to different Storytelling techniques to make changes to the telling of the story. To understand how to do Storytelling on different media, it is necessary to prepare for increasingly creative and detail-oriented editorial work, aimed at adding or eliminating some pieces of the story based on the chosen media: this operation defines Transmedia Storytelling. If, however, the contents are left as they were initially set, without changes in the story , but by adapting them to the characteristics of the means of communication to be used, it is inevitable that this will be told with a different communication style : this activity defines Crossmedia Storytelling .