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Post by account_disabled on Dec 26, 2023 22:34:33 GMT -6
Texas Chicken, a famous American fried chicken brand from Texas. Announcing a major brand image adjustment at all branches around the world. Ready to adjust the market position in every country. Focus on contemporary that comes with fresh ingredients Maintaining the authentic taste of Texas cooking Opening a pilot flagship store in Thailand Silom commercial area In the heart of Bangkok The Texas Chicken brand has been recognized for more than 60 years and was born in San Antonio, Texas, USA. It has expanded its branches to more than 25 countries around the world. Including opening a branch in Thailand B2B Email List Before announcing a new brand look Whole store design and brand identity with the concept of The Flavorful Legendary Taste of Texas to Thailand under the old and famous fried chicken brand. that comes with a new, more contemporary image Emphasizing the way of cooking quality food from fresh ingredients through a careful selection process. Ready to serve the original flavors of Texas cooking. Starting with the redesign of the product logo. By reducing the details to less. Focus on simplicity But it looks more contemporary. With the Lone Star star symbol that represents Texas Heritage (Lone Star State is the nickname of the state of Texas. State of the Stars) reinforcing the image of cooking and authentic flavors from Texas. As for the interior decoration of the shop, we have adjusted the pattern of wood panels to decorate both inside and outside, bringing out a warm feeling. Focus on using bright, bright tones. Easier to access without forgetting to reflect the traditional ways of Texas.
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